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Link Popularity is a crucial part of your overall SEO efforts. If search engines find your site as linked from other web-sites, you get "Link Love" or in other words your site is considered as having link popularity. Its good to be popular; and bettering your Link Popularity will also get you higher rankings on the search engines. Search Engines are a kind of software programs that try to examine the usefulness and validity of your content vis-a-vis specific keywords. They also attempt to interpret the importance or ranking of your site against all competing sites in its index. Search Engines attach more importance to sites that searchers like to browse. They love a site even more if its visitors stay longer on the site before they click away. You must be wondering how can a software program determine which sites humans love? Apparently they depend on humans to do that. Then they watch as others link to your site. They watch your Link Popularity. Link popularity, in simple terms means, how popular a site is on the Internet. Popularity is ascertained by the number of sites linking to your site. Higher number of such rankings will translate into greater ranking for your site. There are several approaches to building links. One such way of building links is adding your web site with a proper anchor text and description to various web directories. Before you embark on adding links to web directories, it is advisable to keep a note pad document ready with at least three different titles, three different descriptions and also a list of relevant keywords. You must ensure that your site is being linked to by relevant sites with a good ranking. If not, it will end up confusing the Search Engines and your rankings will suffer. Web directories are built in such a way that they cover almost all topics you can conceive of. So ,when submitting your site, you should take care about putting it in the most appropriate category as well.
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